Georgia-Pacific Storytelling Episode 2 - "We Are: Palatka, Florida"

WEAre Palatka.jpg

Building on the first episode, "We Are: Brewton, Alabama," we've now launched the second episode coming from Palatka, Florida. This 'move the needle' campaign is traveling the country to showcase the employees who make up the GP Brand, one small town at a time. You'll notice we've done a little tweaking on the title graphics. We're liking this new, large direction. The main show was edited by Kim O'Neill then I tweaked it a bit and the show was finished by Editor Scott Franklin.

In this episode, we travel south to Palatka, Florida. Palatka was the largest town in Florida through the early 1900’s though it’s hard to believe it today as you drive through this beautiful small town. Home of the St. Johns River and it’s world-class fishing, Palatka is also the home of the Dallas Family. Beginning with Mom back in the 1960’s, the entire family has over 150 combined years working at the Georgia-Pacific mill. You’ll meet “The Inventor,” Wade Dallas who has three patents and is always tinkering with new ideas, along with his older sister Karen who is celebrating 42 years at the mill. Come along as we meet this amazing family, try out Florida’s oldest diner, relive high school football memories and enjoy the Florida Azalea Festival. We might also discover what’s in Wade’s “Super Chest.”

About the series: Georgia-Pacific is more than just a brand. We’re proud to be over 30,000 great people, making great products in communities all across this great land. Join us on “We Are” as we travel the highways and byways to introduce you some of these amazing people and their hometowns.

Filming completed for "We Are: Muskogee, Oklahoma." Episode 3 for GP.

Ringing cow bells for chili at the Chili Cookoff.

We're getting on a roll with these the "We Are" campaign having just come back from 3 days of filming in and around Muskogee, Oklahoma. "We Are:" is a 'moving the needle' campaign I designed for Georgia-Pacific. GP has amazing individuals all across this great land and "We Are:" aims to introduce them and the places they live, one small town at a time. Muskogee is the largest town we've visited so far with a population over 39,000 people.

Filming completed for "We Are: Palatka, Florida." Episode 2 of Georgia-Pacific image campign.

Simply stunning sunrise over the St. Johns River in Palatka Florida.

We just completed 3 days of filming in and around Palatka, Florida for the second episode of the Georgia-Pacific 'move the needle' campaign, "We Are:" Palatka is in the heart of Florida right along the St. Johns River. Quick fact, Palatka was the largest town in Florida right through the early 1900's because the river made it the center of commerce in the state.

Arri SkyPanels a dream in the field

Arri SkyPanel S60-C.

Today we had an opportunity to take one of the new Arri SkyPanels out of the studio and test it out in the Taste! Café in Georgia-Pacific Center. It was a pretty simple marketing video for a new product and we thought this would be the perfect opportunity to test one out in the field. First off, how to turn it on....

Going Airborne for new Georgia-Pacific Image Campaign

Drone approaching a GP employee in Brunswick, GA

Last week I traveled to Brunswick, GA to oversee aerial filming for a new Georgia-Pacific image campaign focused on sustainability. There are many steps and actions GP does every day to ensure the land and water in their communities is protected and will be here for future generations. Trying to explain those ways can be complicated and long-winded. So I developed a campaign that involves just one, maybe two shots in a series of 10 - 15 seconds spots. Each spot is a single message, simplifying the storytelling to help encourage audience retention and social sharing.

New Branding for Georgia-Pacific Corrugated

Really excited to see my new branding campaign launched today. “Life of a Box” introduces new branding for the Georgia-Pacific corrugated division. Taking viewers through a three part story on how Georgia-Pacific produces a better box to help protect the most precious cargo.

New Georgia-Pacific Storytelling launches with "We Are: Brewton, Alabama"

My new storytelling initiative for Georgia-Pacific was rolled out externally this week, "We Are: Brewton, Alabama." It's a few months later than originally planned, but forces beyond my control delayed the external release. But Episode 1 of the series featuring the incredible Glen Freeman is now live.

Taking the Dixie brand to VR by Working Backwards

Filming in the woods of North Georgia

In order to sell a product well, you need to understand the manufacturing process. The entire manufacturing process. GP Studios was tasked with creating an immersive experience to showcase how Dixie products are made to the internal sales teams. Originally it was planned to start with the papermaking process, however I proposed starting at the very beginning, in the forest. That segment introduced a vital message to the sales team, the sustainability of forests is first and foremost in everything Georgia-Pacific does. Sustainability is a buzzword that can be tossed around, but to visually be reminded that this is more than just a word, turned out to be a key takeaway from the presentation.

Telling a New Story for Georgia-Pacific

Glen Freeman at the wheel of his Candy Apple Red Ford hot rod.

When I was brought on as the first Creative Director for Georgia-Pacific, the main thing I was tasked with was bringing a new storytelling focus to GP's external communications and branding. In particular, transforming GP from a big corporate brand to people. With over 33,000 people working in over 200 locations across the United States, there are many stories just waiting to be told.

Never Work with Animals, unless it's a Dog and Pony

There's a classic production adage that says never work with children or animals because they can both be difficult to work with. Well, this week we broke that rule by bringing in a dog, pony and monkey into GP Studios.

Georgia-Pacific is Tourney ready. Are you?

DP Brad Hinton showing off some moves in GP Studios.

One thing about taking on a new role at Georgia-Pacific… you hit the ground running. March Madness is such a fun part of American sports and we have tons of certified sports nuts working at GP. Our Social Media team was looking for some way to have a little fun with the basketball tournament. So I quickly sketched out a storyboard and hatched a plan with lead on our intranet to recruit ‘actors’ for the spot. This turned out to be so much fun.

Editing on DaVinci Resolve 12.5: Day Three

It’s Day Three of my “real world” editing on DaVinci Resolve 12.5 and this is going to be the longest blog yet as I want to show you guys a lot of the “little things” that are making editing in Resolve a pleasure. I know there are a lot of questions still out there whether this is really a professional editor. For me it’s the small things that separate the applications making life efficient and fun for the the editor. I also had a pleasant surprise today. Alexis Van Hurkman, the man who literally wrote the manual on Resolve, called to point out some of the editing specific features that I might not be aware were there.

Editing on DaVinci Resolve 12.5: Day Two

Ok, if I’m being honest about this, Day Two was really a continuation of a very LONG day one. Some updates on the issues from Day One.

The need to Transcode to ProRes. Paul Saccone from Blackmagic Design reached out to me and told me I didn’t need to transcode the 4k H264 to ProRes to get better performance. I can use “Generate Optimized Media” instead.

#WallyCam NAB Show 2016. The Casual and Relaxed Tour

It was another fun NAB Show for #WallyCam though this year was decidedly more low key. Fewer videos and most all of them from the Media Motion Ball. It was a much more casual and relaxed time for me this year spending more time actually chatting with folks and less time getting the camera out at every opportunity. So this year you’re getting more of the family reunion, social networking vibe of what it’s like at NAB Show.

Biscardi Creative Completes the "Impossible Project"

The call came in on Friday. “Our client saw the 4k culinary work you did and would like you to create 5 original videos with a mix of 4k and HD formats. And we need it by next Friday. Can you do it?” It became what we called “The Impossible Project” and we were just insane enough to agree to do it

5 Days. 4 Principal Locations. 127 Scenes Filmed!

Our 5 days of principal production has been completed on the Gwinnett County Water Science project featuring 3 scripts inspired by Bill Nye Science Guy! After 3 days in our main ‘studio’ location in a high school laboratory, we spent a full day at Lanier Islands Resort utilizing their PineIsle location.

Bill Nye Inspired Project Underway!

Science can be wet.

For the past 6 months we’ve been working closely with a client on a Water Science project for a local school system with the overall feel and scripting inspired by “Bill Nye, Science Guy.” The scripts were written by BCM Principal, Walter Biscardi, Jr and he’s also serving as the Director for the project. We’re finally in Production after having spent last week loading in and rehearsing.