The one shortcoming of Netflix as they grew into a media powerhouse was to only keep one tentacle in play, streaming media. An audience sitting and watching a screen is a very singular and passive activity. Netflix never took the next step to evolve into a brand that stretched out into many areas that ultimately fed the audience back to the streaming media.
How I Set Up A Company for Creative and Marketing Success
"Walt, what exactly did you do for that company and why didn't they just hire you?" A great question in response to my post yesterday about the consultation gig.
Another In-House Creative Agency Built, What Can I Do For You?
Happy to say I’ve finished another awesome consulting gig building a small, but mighty in-house creative marketing team.
Look Outside Your Industry For Fresh Marketing Perspectives
When looking at your own marketing, branding, and customer experience, are you doing 'what's expected' because it's easy, or are you presenting a truly unique perspective & experience to allow you to stand out in a crowded marketplace?
Netflix Cannot Continue "Business As Usual" To Survive and Grow
Netflix cannot continue 'business as usual' as they proposed in this article because that usual business was spending ungodly amounts of money on pretty much everything under the sun.
Remote Work From A Cruise Ship? It's Coming!!
SpaceX receives FCC approval to install Starlink internet service on planes, RVs and cruise ships. Our remote office options just got a lot more interesting.
I could totally see myself working from a cruise ship for a month at a time. I have my coffee shop handy, breakfast lunch and dinner in the restaurants, quick dip in the pool during the day, evenings spent enjoying cocktails dinner and a show.
A cruise ship would be the ultimate remote office location for me. :) Royal Caribbean International is already testing the system, hopefully it comes to the rest of the cruise line industry soon.
Setting Up A Company For Creative And Marketing Success!
They work the two in-house graphic designers did produce was beautiful and on brand. They just couldn't produce enough of it because of all the 'ands' in their roles. The team was not properly set up for success for all that was expected from it. I was brought in as a consultant to look at the company needs and goals for this department, and offer a roadmap forward.
Brand Reputation and Loyalty Is More Important Than Single Product Sales
Brand reputation and brand loyalty is far more important than singular product sales.
Managing Dozens of Creative And Marking Projects Simultaneously
A question I get often is 'how did you transition from planning and managing single projects to scaling up to manage hundreds of projects per year?' Like anything else in the creative field, planning is the most important aspect of any project.
The MOST Important Consideration When Starting An In-House Creative Team
What's the most important thing to consider when starting or expanding your own internal creative and/or marketing team?
The Importance of Respectful Networking On LinkedIn
The "Wally Wall Of Creativity"
"What's that on the wall behind you?" is a common question during my video interviews and chats. It's my "Wally Wall."
The Advantages Of A Remote, In-House Creative And Marketing Agency
What is the biggest advantage to building your creative, marketing and sales team as a remote-based operation? You get to hire the best people for the job.
Salary Words Of Wisdom From Wally
"If you don't want my salary demands to be so high, don't create job descriptions that are designed for four different roles, but you're trying to get away with one person." - Words of Wisdom from Wally.
#CareerKickstart My First Professional Job
Your first job can teach important lessons that guide you in your career journey. What was your first job and what did you learn from it? #CareerKickstart 💼
Social Media is NOT An "AND" Job.
I've said this before but it bears repeating, Social Media is not an "and" job. Managing your social media presence is a full-time job in and of itself.
Yes, I Do Build Creative and Marketing Teams From Scratch
A conversation with a recruiter last week brought up the question, "have you ever built a team from scratch?" Building and expanding teams has become one of my 'superpowers.' Both for a Creative and Marketing team and to build out an entire company from scratch.
Organic Media ROI Surpasses Paid Media. So Give It More Love!
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough?
Your Greatest Brand Asset Is Your People
People are the greatest asset to any brand and company. Celebrate them as part of your brand story.
The Customer Journey Continues After The Funnel
A customer journey does not end once they fall through the funnel.