Chef Stories is a showcase for our chef partners and others who use High Road Craft products in their businesses.
From restaurants to theme parks to stadiums to everything in between, we’ll travel the globe bringing you inspiration and education you can bring to your own venue.
Filmed for the most part in VLOG style with a GoPro, these stories are more about capturing the moment and authentic knowledge vs. creating something that’s overly produced.
High Road Craft Brands has built a reputation among fans, chefs and restaurants for delivering handcrafted, vat pasteurized ice cream featuring 16% butterfat that creates a unique dessert experience.
With the launch of a new ice cream experience at Whole Foods Market it was time to finally showcase the story of how High Road does what they do.
Unlike most ice cream manufacturers, all ingredients for High Road ice cream are made in-house, in the onsite commissary kitchen.
“So if our ice cream has pralined pecans, shortbread cookies, strawberry jam or chocolate ganache, all of those things are made in-house by our team of chefs. And I think that's really a differentiator in the market, not to mention the pride we take in what we do, knowing that we’re making a higher quality product for the consumer,” said Christian Rodriguez, VP of Commercialization.
It’s that handcrafted nature that shines in these two presentations. The first was created specifically for Whole Foods Market in support of the new ice cream treat launch. The second variant removes the Whole Foods reference both for social and sales uses.
Filmed almost entirely on a Fuji X-T3 camera at 4k 60 while edited in 1080p 24.
High Road Craft Ice Cream was born out of a desire to 'Take The High Road' at a pivotal point in Keith Schroeder's professional career.
Keith and Nicki Schroeder are not your typical Founders so what follows is not your typical 'Founders Story.' To get the full story we had to join them in the kitchen, the grocery store and at the grill.
Filmed primarily with a GoPro allowing me to capture the story in real-time, on the fly as we went shopping and then back to the house. I honestly had no idea what we were going to do that day other than I wanted Keith and Nicki to cook in their kitchen.
There's no better way to meet the people you serve than to get out on the road. Real, face to face social media.
Nicki Schroeder and Walter Biscardi, Jr. spent 6 days traveling all over New Mexico and Michigan to explore the communities and meet our new neighbors as the High Road expands through Walmart.
The project was filmed almost entirely with a GoPro VLOG rig allowing for informal, casual filming that made all the subjects comfortable. We were able to simply turn on the camera and start talking to folks without intimidating them with the ‘big camera’ rigs. Additional footage was shot with the GH4.
We discovered so many great places to eat, so many fun things to do and most of all, met so many wonderfully warm and open people. We're so proud to be part of an expanded community and to share in your joy and celebration of life.
This project has been well received by both Walmart and the consumers.
Dr. David Muller is what Joe Mullings calls "The Godfather of Ophthamology" but his career path wasn't always clear. Cab driver, construction and other jobs led David back to school and onto the path that would ultimately create the serial entrepreneur he is today.
He was a driving force behind LASIK with his first company, Summit Technologies. His latest venture, Allotex aims to replace the need for reading glasses.
An entertaining and inspiring look at a Bostonian who has brought many innovations forward in the ophthamology space. This was filmed over a two day period during the coldest Polar Vortex to hit Boston in years. Filmed with a combination of Sony FS7 and Sony A7 cameras, the project is one of my favorites because Dr. Muller was such a gracious host and had some awesome stories to tell.
The Daily brings viewers behind the scenes to see the operations and meet the team of High Road Craft Brands. Shot very casually, often unscripted and unplanned, these slice of life VLOGs increased High Road’s engagement on LinkedIn over 250% in less than a month.
The Daily was designed where anyone in the company can film using a simple GoPro and microphone rig. The rig has traveled to Ecuador, New York City, New Mexico and Michigan so far and will soon be traveling to Africa. It’s all about capturing the content not about perfect production values.
The Daily is morphing into a weekly but the same unscripted, unplanned style capturing spur of the moment people and things happening in and outside of the office.
Delivering storylines in as little at 15 seconds is a creative challenge. Here’s a collection of spots I’ve both created and collaborated on for a national and international audience.
Creating original series from scratch or helping others to take their concept and produce them is one of my strongest abilities. Not only to strategize and design the creative, but to put together a solid production plan to execute the design from script to delivery
My roles for these series include: Creator, Producer, Director, Writer, 2nd Camera, Graphics, Post Supervisor, Editor and Colorist. Drop me a line if you’d like to know my role for a specific project.
These series are my creations: Southern Scoops, Ice Cream Nation, We Are, Parties by Number, Tree Brothers.
One of the most fun projects to be a part of ever! I was fortunate to be asked to help re-invent the look of Food Network’s Good Eats. Alton Brown and I collaborated on a series of original animations for Seasons 9 - 12 to help illustrate history and some science in entertaining ways. I also helped transition the series to high definition and provided all HD Post services including Editorial, Color Grading and Animation. I was proud to be called Alton’s “Super Geek” in the Behind the Eats episode. Yes, it was just as much fun as you could imagine to be a part of this amazing series.
Producer, Storyboard, Animator, Editor, Colorist
Modern branding is most effective when it’s storytelling and it’s real. Using modern film and docu-reality techniques along with VLOGging on the fly styles, you can capture and tell stories in unique ways that go beyond ‘corporate video.’
A casual discussion at a local restaurant engages the viewer to listen to the information vs. a talking head sharing the exact same information. Ride-alongs across the country showcasing a company’s commitment to ‘get in the field’ is much more engaging than telling people where your products are. Behind the scenes, unscripted and unplanned conversations creates a very real opportunity for your clients and customers to get to see the real people and processes behind the product.
Instead of simply selling what you do or make; inform, educate and entertain your audience with quality information presented with modern storytelling techniques. The ROI over the long game is much more extensive than quick grabs and ‘clever’ talking heads.
Aren’t you tired of people talking into cellphones in their cars? Yeah, I am too. Tell a good story, film it well, make it fun and engaging.
A ‘moving the needle’ campaign to create storylines vs. reactionary storylines to form connections with the consumer through employees.
Combined Americana with modern digital storytelling to show that Georgia-Pacific is more than just a brand. They’re proud to be over 30,000 great people, making great products in communities all across this great land. Join us on “We Are” as we travel the highways and byways to introduce you some of these amazing people and their hometowns.
Series Creator, Creative Director, Director, Producer, Camera, Writer, Graphics, Co-Editor.
When CEO Joe Mullings was invited to join Author and host Steve Nudelberg on "Confessions of a Serial Salesman" podcast, myself and DP Icaro Godoi tagged along. What resulted was a very dynamic, ‘fly on the wall’ final product with the two of us finding perfect positions to film the show. Shooting with Sony A7’s and with great editing by Josh Remmele, we pulled together a fun and entertaining half hour show that goes beyond just the audio podcast. I built incredible teams that are capable of the amazing anytime, anywhere for any event.
One of the most difficult projects I have ever produced and we produced this from concept to completion in just two weeks.
The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. I interviewed over a dozen employees in Atlanta and Memphis and also met with the staff of the National Civil Rights Museum. What followed was a very frank and sometimes raw discussion that shows there are still wounds that need to be healed in America today.
The MLK 50 video garnered over 27,000 views in less than 10 days on Facebook, shattering the most views by any Georgia-Pacific video. The project sparked a new series of internal live streaming conversations on what GP as a company can do to better racial and social inequality in their local communities.
Creative Director, Director, Producer, Writer
I am my mother’s son growing up in an Italian kitchen so my all time favorite passion is food and cooking. Combining that passion with creative production is pure heaven. Here’s a collection of recipes, quick tips, series and assorted other culinary fun.
Strategized and executed this ‘moving the needle’ campaign to help counter negative perceptions due to timber related operations and manufacturing operations by Georgia Pacific. These very simple spots are designed as digital roll-ins to be targeted geographically to connect the consumer with the sustainability practices in place at GP Operations nationwide.
Creative Director, Director, Producer, Writer.
8 months ago I met Joe Mullings and together we hatched a plan to build an internal agency unlike anything in the industry. He and I are kindred spirits in 'don't tell me what I can't do, I'll show you what I can do."
I proposed to him at dinner that night, within 2 years our branding, creativity and storytelling would draw outside clients to this incredible internal agency. I was completely wrong.
It took 8 months. Say hello to Dragonfly Stories: A The Mullings Group company.
We turned the cameras on ourselves in Boston a few weeks ago allowing you meet Director of Photography Icaro Godoi and Video Editor & Camera Operator Jason Moore. Two of our incredible teammates in this growing venture. We braved the Polar Vortex and came away with some incredible stories that will be shared in the coming weeks.
Storytelling and marketing is not the domain of exclusive agencies anymore. It’s the domain of the creatives who choose to say ‘why not?’ instead of ‘why?’
A podcast is a talkshow and a talkshow is a podcast.
When I arrived at The Mullings Group, “Careers On The Line” was a weekly, audio-only podcast with video used simply to create teases for a LinkedIn audience. I redeveloped Careers On The Line as a video show in addition to the audio podcast for a wider audience reach.
Starting first with two cameras, the episodes are now filmed with four cameras including a roving gimble camera giving a behind the scenes view of the setup. Each episode is simultaneously on SoundCloud, iTunes, YouTube and Vimeo allowing the audience the option to either listen to or watch the show. The series is released weekly on Wednesday mornings.
More evolutions of the series are planned as we grow out the show.
Founded in 1996, the Massachusetts Medical Device Industry Council (MassMEDIC) is the largest regional MedTech association in the United States, with over 300 members representing manufacturers, product developers, suppliers, research institutions and academic health centers. Over the past 20+ years, the efforts of MassMEDIC and its members have driven industry success and growth in the region, establishing Massachusetts as a world leader in this sector.
In this presentation produced for MassMEDIC, President, Brian Johnson introduces us to the mission of the association as well as a road map to where the association is going moving forward. This was the first project created solely at the request of an outside client and the beginning of a new revenue stream for The Mullings Group through the newly created Dragonfly Stories division.
This was produced over a two day period in Delray Beach, Florida and a visit with Brian in Boston during filming on another project. The project was filmed on the Sony FS7 and Sony A7 cameras.
An original campaign to show that not all boxes are created equal. Designed to create a connection with both B2B buyers and the consumer, “Box” takes us through his story from conception to delivery of a special package. Using a combination of live action, stop action and digital animation, the spot hit a chord with the holiday audiences and proved to be a winning campaign for GP.
Creative Director, Director, Writer, Co-Animator.
The challenge was to create a campaign to excite the next generation about opportunities in manufacturing. Today’s manufacturing facilities are technologically advanced, not the dirty, grimy factories of yesteryear. I built a storyline to connect junior high and high school students to the employees through personal interests, miniature camera videography, fast editing style and the use of visual effects and graphics.
Creative Director, Producer, Writer, Director, Colorist
Original series created for the Gwinnett County (Georgia) Department of Water Resources for use in the Gwinnett County Public School System. Inspired by Bill Nye Science Guy, our Wade The Water Guy shows us how important it is to keep our waters clean while introducing some incredible water protection efforts underway in Gwinnett County.
Designed to inspire science and curiosity, this series goes way beyond the "normal educational videos" and have created something to engage the students in the largest school district in Georgia. I’m especially proud of my props in this series, we had a LOT of fun designing and building them.
Series Creator, Producer, Writer, Director, Prop Builder, Animator, Colorist.
You had me at “Blue Angels.” I was brought into this branding and promotional project through Jitterbug Media to push the post-production over the top. Producer / DP Cheryl Collins had done an amazing job filming the Blue Angels on location with a Canon 5D but needed a polished finish to the job. Working with Cheryl, we first developed the storyline and pacing and then I created a cinematic look to really push the piece over the top. The result is an awesome close up and personal look at the US Navy Blue Angels.
This American Land travels the United States looking for solutions to keep the environment safe and enjoyable for the next generation. Airing on PBS stations nationwide, I helped launched the series and was the Managing Producer crafting storylines and Colorist for the first three seasons.
The Mullings Group is constantly on the lookout for outstanding new team members, especially Executive Recruiters. This campaign is designed primarily for LinkedIn to showcase the people, the culture and the impact that The Mullings Group has on individuals and companies globally. The goal of the campaign is to get the best of the best to ‘lean in’ and contact the leadership team directly to inquire about joining the team.
This is an ongoing campaign developed by The Agency@TMG
A fun project created in collaboration with the Science North Museum, Greater Sudbury, Ontario, Canada. They approached me after seeing the work we’d done with Gwinnett County Schools and their water science series. This time, we’d be talking energy and energy innovations for the next generation.
Developed for the classroom and museum use, this project had to be delivered in both English and French for this region. As I don’t speak French, that was a fun challenge. What we delivered was a really fun and quirky project that pulled from my Good Eats work and the work in the water science series.
Hats off to the actor who did a brilliant job in both English and French.
Long-form media creation and documentaries in particular are still my favorite form of storytelling. Starting with the blank canvas and a series of questions, unscripted documentaries bring out real emotions, real stories from real people.
When attracting the best talent, you must showcase who and what your company is all about. It’s called Company Culture. For many it means creating some artificial, beautiful video that has absolutely no base in reality. For The Mullings Group, it meant showing the real culture, even if it’s not always pretty. You want to be a badass and create a new world for yourself? Take a look at The Mullings Group. A no BS, radical candor team that is building a tremendous future.
I have long history of health and global health storytelling having worked with clients like The Carter Center, Pfizer, Vestergaard-Frandsen, Bill and Melinda Gates Founation, Merck and the Mectizan Donation Program. Making a connection with the viewer is a tremendous challenge when you have to present sometimes difficult imagery and storylines. But the payoff is incredible when you affect change.
There’s really no reason for a portfolio page dedicated to Molly The Wonder Dog other than the fact that she is….. a Wonder Dog. And she’s quite funny. That first video with the camera test is among Molly’s most memorable moments ever, with or without a camera.
#WallyCam is decidedly low tech and casual where I bring out the inner “Phil Donahue” in me. It’s my one man band interviewing machine that generally comes out at geeky, tech events like the National Association of Broadcasters convention or on the road.
As a storyteller, I love talking to people about most anything. #WallyCam is a natural extension of that and allows my ‘natural ham’ to come out on camera.
Yes, #WallyCam is available for your next event, drop me a line on the Contact Page.