"Walt, what exactly did you do for that company and why didn't they just hire you?" A great question in response to my post yesterday about the consultation gig.
Another In-House Creative Agency Built, What Can I Do For You?
Happy to say I’ve finished another awesome consulting gig building a small, but mighty in-house creative marketing team.
Setting Up A Company For Creative And Marketing Success!
They work the two in-house graphic designers did produce was beautiful and on brand. They just couldn't produce enough of it because of all the 'ands' in their roles. The team was not properly set up for success for all that was expected from it. I was brought in as a consultant to look at the company needs and goals for this department, and offer a roadmap forward.
Brand Reputation and Loyalty Is More Important Than Single Product Sales
Brand reputation and brand loyalty is far more important than singular product sales.
Managing Dozens of Creative And Marking Projects Simultaneously
A question I get often is 'how did you transition from planning and managing single projects to scaling up to manage hundreds of projects per year?' Like anything else in the creative field, planning is the most important aspect of any project.
The MOST Important Consideration When Starting An In-House Creative Team
What's the most important thing to consider when starting or expanding your own internal creative and/or marketing team?
NEVER Throw Away Ideas. Even The 'Dumb Ones.'
Never throw away ideas. Even if they're 'dumb' and especially if they're digital documents. This very morning I dusted off an original concept developed back in 2015. It was one of those 'shower moments' when I suddenly realized the concept existed
The "Wally Wall Of Creativity"
"What's that on the wall behind you?" is a common question during my video interviews and chats. It's my "Wally Wall."
The Advantages Of A Remote, In-House Creative And Marketing Agency
What is the biggest advantage to building your creative, marketing and sales team as a remote-based operation? You get to hire the best people for the job.
Salary Words Of Wisdom From Wally
"If you don't want my salary demands to be so high, don't create job descriptions that are designed for four different roles, but you're trying to get away with one person." - Words of Wisdom from Wally.
Social Media is NOT An "AND" Job.
I've said this before but it bears repeating, Social Media is not an "and" job. Managing your social media presence is a full-time job in and of itself.
Yes, I Do Build Creative and Marketing Teams From Scratch
A conversation with a recruiter last week brought up the question, "have you ever built a team from scratch?" Building and expanding teams has become one of my 'superpowers.' Both for a Creative and Marketing team and to build out an entire company from scratch.
Showing ROI for an Organic Content Marketing Strategy
Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.
Increase Your Top Of Funnel With A Better Brand Message
It’s not rocket science people. When customers connect to your brand, your products will sell themselves.
Princess Cruises Tweaks Disney In A Brilliant Marketing Ad
Bravo Princess Cruises Marketing, Creative, Social, and/or whoever was responsible for this brilliant tweak, “Real Magic In Alaska.”
Ditch The Marketing Funnel, Build A Flywheel
Organic content is not just 'top of the funnel,', it's also 'customer retention.'
And who came up with a 'marketing funnel' anyway?
Why do you work so hard to convert a customer and then simply let them out at the bottom?
The "Encanto Concert." How I Would Stage It
Wishful thinking for now, but what would an Encanto Concert Event look like? image ©Disney
When looking at the overwhelming success of Encanto with its ensemble soundtrack and music theater roots, I immediately thought; “limited live concert experience.” Sadly, no concert experience has been announced, but given the chance, here’s how I would stage and distribute the show.
Create More Authentic Branded Storytelling With A GoPro
One of the big aspects of branding, especially in social media today is "Authenticity." There's no better way to get authentic with anyone, than with a GoPro Vlogging rig. It's unthreatening and creates awesome opportunities to create and capture content on the fly.
Creative Management: People Are More Important Than Technology
As you look to retain and expand your in-house creative team, you need to understand that people are much more valuable than any technology.
All the technology doesn't matter if you don't have the right people. Once you find them, don't let them go if at all possible.
Building a Brand Narrative: One Project, Many Storylines for Maximum Content
Delivering maximum quality content is all about planning and efficiency.
If all you do is plan your entire project, your entire process around one deliverable, you're missing out on many content opportunities that allow you to work smarter, not harder.