Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.
Ditch The Marketing Funnel, Build A Flywheel
Organic content is not just 'top of the funnel,', it's also 'customer retention.'
And who came up with a 'marketing funnel' anyway?
Why do you work so hard to convert a customer and then simply let them out at the bottom?
Build a Better Wheel, Not A Funnel
The Marketing Funnel is as old as.... well to be honest I have no idea how old that concept is. As I transitioned from my broadcast and digital media storytelling roles to marketing roles, the concept of the Funnel was introduced and delivered as the gospel of Marketing 101. "Develop a good marketing funnel and you will be successful!"
A wheel, built around support and customer retention in your brand keeps customers in your ecosystem. Keeping them in your ecosystem allows those customers to become your evangelicals on the ground, spreading your message outward and carrying your marketing dollars further.