How I Set Up A Company for Creative and Marketing Success

"Walt, what exactly did you do for that company and why didn't they just hire you?" A great question in response to my post yesterday about the consultation gig.

Another In-House Creative Agency Built, What Can I Do For You?

Happy to say I’ve finished another awesome consulting gig building a small, but mighty in-house creative marketing team.

Branding Should Be YOUR Voice, Not The Latest Trend

There's a difference between 'going viral' garnering millions of views and hearts vs. building your brand and brand loyalty. Thumb fans click hearts and move on. Building a brand means creating content that causes people to stop scrolling and lean in to what you have to say.

Look Outside Your Industry For Fresh Marketing Perspectives

When looking at your own marketing, branding, and customer experience, are you doing 'what's expected' because it's easy, or are you presenting a truly unique perspective & experience to allow you to stand out in a crowded marketplace?

Setting Up A Company For Creative And Marketing Success!

They work the two in-house graphic designers did produce was beautiful and on brand. They just couldn't produce enough of it because of all the 'ands' in their roles. The team was not properly set up for success for all that was expected from it. I was brought in as a consultant to look at the company needs and goals for this department, and offer a roadmap forward.

Brand Reputation and Loyalty Is More Important Than Single Product Sales

Brand reputation and brand loyalty is far more important than singular product sales.

Managing Dozens of Creative And Marking Projects Simultaneously

A question I get often is 'how did you transition from planning and managing single projects to scaling up to manage hundreds of projects per year?' Like anything else in the creative field, planning is the most important aspect of any project.

Pixar's 'Lightyear' TOTALLY Missed the Marketing Plot.

It was hard for so many folks to comprehend how the Buzz character could be a real person with so much advanced technology, yet Andy had a toy of the same character in a much simpler time. Marketing never made the connection between Andy seeing a science fiction movie with an action hero named Buzz Lightyear.

The MOST Important Consideration When Starting An In-House Creative Team

What's the most important thing to consider when starting or expanding your own internal creative and/or marketing team?

The Advantages Of A Remote, In-House Creative And Marketing Agency

What is the biggest advantage to building your creative, marketing and sales team as a remote-based operation? You get to hire the best people for the job.

What IS Your Brand's Value Proposition?

Your Content Marketing Strategy begins with one simple question. What is your brand's value proposition?

Yes, I Do Build Creative and Marketing Teams From Scratch

A conversation with a recruiter last week brought up the question, "have you ever built a team from scratch?" Building and expanding teams has become one of my 'superpowers.' Both for a Creative and Marketing team and to build out an entire company from scratch.

Showing ROI for an Organic Content Marketing Strategy

Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.

Organic Media ROI Surpasses Paid Media. So Give It More Love!

Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough?