Organic Media ROI Surpasses Paid Media. So Give It More Love!

Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough?

Organic content has a stronger conversion rate than paid media.

Organic content creates a larger top of funnel than paid media.

Organic content improves the conversion rate of your paid media.

Organic content can retain and convert customers to evangelicals for your brand.

That $1M for the year is far more than it cost me to build an in-house creative and marketing team that grew a brand audience by 2400% in less than 5 months leading to improved sales and paid media conversions. A team that paid for itself in less than 5 months.

Throwing money at paid media is easy, just keep feeding those automated systems sending lots of money to those apps and platforms. Then deliver automated reports on all that 'engagement' to prove your worth.

Spending a little money to elevate and strengthen your organic brand story through a content marketing strategy and organic content should be just as easy. And more cost effective.