"Trying to be more top of the funnel and to come back to the brand having a better brand message."
Even a classic, well known brand like Land's End realized they needed to get their story and storytelling strategy more well honed for the digital content world.
How to sell their brand without selling, how to build affinity for their brand in endless echo chambers.
Putting that time and effort into your brand message and brand storytelling across all digital content platforms will pay more dividends than all of your sales efforts combined.
It’s not rocket science people. When customers connect to your brand, your products will sell themselves.