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Walter Biscardi Jr

storyteller | creative & marketing change leader | travel agent

  • PORTFOLIO
  • Meet Walter
  • Resume
  • Blog
  • Tutorials
  • Where's Walter Travel

Showing ROI for an Organic Content Marketing Strategy

Why is it so easy for companies to spend $1M+ for paid media each and every month but spending $1M a year (or a lot less) for an organic strategy and content is tough? Because you can’t show ROI for organic content. Or can you? I’ll show you how.

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tags: marketing, content, content marketing, original content
categories: Branding, Creative, Marketing, Storytelling
Thursday 05.12.22
Posted by Walter Biscardi
 

Ditch The Marketing Funnel, Build A Flywheel

Organic content is not just 'top of the funnel,', it's also 'customer retention.'
And who came up with a 'marketing funnel' anyway?
Why do you work so hard to convert a customer and then simply let them out at the bottom?

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tags: marketing, content, content marketing, original content
categories: Branding, Creative, Marketing, Storytelling
Tuesday 03.08.22
Posted by Walter Biscardi
 

Content Marketing Strategy is Telling The Best Story

Content marketing strategy is not 'how can sell the most products?'

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tags: marketing, content marketing, Original Content
categories: Storytelling, Marketing
Monday 03.07.22
Posted by Walter Biscardi
 

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