One thing about taking on a new role at Georgia-Pacific… you hit the ground running. March Madness is such a fun part of American sports and we have tons of certified sports nuts working at GP. Our Social Media team was looking for some way to have a little fun with the basketball tournament. So I quickly sketched out a storyboard and hatched a plan with lead on our intranet to recruit ‘actors’ for the spot. This turned out to be so much fun.
On the other end of the phone is a very smart, intelligent marketing leader for a corporation. “I really need a video as soon as possible.”
Me: “What’s the purpose of the video?”
Silence, and then….”Um what do you mean, ‘the purpose?’ It’s a marketing video is that what you mean?”
All videos should have a purpose just like every message a company puts out has a purpose. Read the Rest of the story in my Post on LinkedIn.