"LinkedIn? Oh yeah, we tried that. It didn't work."
Did you really? Did you really try or give up because it's not easy?
Breaking the Short Video MYTH
It's time to break the Short Video Myth. Audiences ARE watching branded videos and stories that are longer than 60 seconds.
During the workday, 30 to 60-second videos rule. When relaxing and especially in the evenings, audiences use their mobile devices and connected TVs to engage in 30, 60, 90-minute video programming. Not just the big streamers, but YouTube, Vimeo and more.
Branded Storytelling: Stories And Content Should Have A Purpose
All stories, all content should have a purpose. You should never create content just for the sake of creating something. "Content, Content, Content! Everyone else is doing it, they say we should be doing it. Let's get some content created!" If you're just creating content because 'that's what everyone says we should be doing,' then how are you going to measure your return on your efforts?
Grow Fanatics, Not Followers
Growing your 'followers' by 1 can be incredibly powerful once you understand why.
If your entire focus, your entire strategy is predicated on followers, then you're chasing popularity, or as its better known 'vanity metrics.'