"LinkedIn? Oh yeah, we tried that. It didn't work."
Did you really? Did you really try or give up because it's not easy?
The Demo Reel: An Effective Way To Use Them
The Demo Reel is the bane of a creative's existence. They feel that their entire opportunity lies within this slickly edited video that showcases what they can do.
For me, the Demo Reel is just a business card. It's a teaser. It's NOT the one thing that will get you hired. What WILL get you hired is your portfolio.
Grow Fanatics, Not Followers
Growing your 'followers' by 1 can be incredibly powerful once you understand why.
If your entire focus, your entire strategy is predicated on followers, then you're chasing popularity, or as its better known 'vanity metrics.'
The Power Of The Daily Huddle
Huddling on set before a scene ensures we’re all on the same page before rolling the camera.
A Daily Huddle is more important in managing a team than any meeting you’ll ever hold.
Why are meetings so prevalent in today’s corporate world? I’ve been in companies where meetings follow meetings followed by more meetings and before you know it the day is done. Not to mention one-hour meetings that stretch into three hours because either someone really likes to talk or we branch out into multiple topics that have nothing to do with the original meeting.
A powerful means of leadership, enhancing productivity and growing a cohesive team is the Daily Huddle.
A Good Hire Doesn't Have To Graduate
With the Original Walter Biscardi in Alaska back in 2009. He never went to college but is the most successful man I'll never know.
At one time, every job description here on LinkedIn or anywhere else had a college degree as a requirement. A very slow trend has been the elimination of that requirement. In today’s digital environment I have to ask, “Why do you still make a college degree a requirement at all?”
To Build A Network; Give, Give, Give.
The Power of Networking in one photo. With Jesse Averna, Tej Babra and Monica Daniel.
Nobody and I mean nobody, is safe from elimination at any company. No matter how valuable you may consider yourself, situations change daily and if required, positions will be eliminated for the greater good of the company. The sooner you understand and accept that, the easier it is to prepare yourself for that eventuality. Preparing yourself includes building a strong and respectful professional network.
Georgia-Pacific Storytelling Episode 2 - "We Are: Palatka, Florida"
Building on the first episode, "We Are: Brewton, Alabama," we've now launched the second episode coming from Palatka, Florida. This 'move the needle' campaign is traveling the country to showcase the employees who make up the GP Brand, one small town at a time. You'll notice we've done a little tweaking on the title graphics. We're liking this new, large direction. The main show was edited by Kim O'Neill then I tweaked it a bit and the show was finished by Editor Scott Franklin.
In this episode, we travel south to Palatka, Florida. Palatka was the largest town in Florida through the early 1900’s though it’s hard to believe it today as you drive through this beautiful small town. Home of the St. Johns River and it’s world-class fishing, Palatka is also the home of the Dallas Family. Beginning with Mom back in the 1960’s, the entire family has over 150 combined years working at the Georgia-Pacific mill. You’ll meet “The Inventor,” Wade Dallas who has three patents and is always tinkering with new ideas, along with his older sister Karen who is celebrating 42 years at the mill. Come along as we meet this amazing family, try out Florida’s oldest diner, relive high school football memories and enjoy the Florida Azalea Festival. We might also discover what’s in Wade’s “Super Chest.”
About the series: Georgia-Pacific is more than just a brand. We’re proud to be over 30,000 great people, making great products in communities all across this great land. Join us on “We Are” as we travel the highways and byways to introduce you some of these amazing people and their hometowns.
Quick Turnaround Project Completed: MLK50th. A Difficult Conversation
Well we finished one of the most difficult projects I have ever produced and we did it from concept to completion in just two weeks.
The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. This was an almost terrifying assignment because not only did we have to honor the legacy and man who was Dr. King, I was going to be wading into difficult territory having people speak openly, on-camera, about race and social inequality in America. This coming only a month after a Super Bowl commercial turned into a PR fiasco when Dr. King's words and image were used to sell a product.
New Georgia-Pacific Storytelling launches with "We Are: Brewton, Alabama"
My new storytelling initiative for Georgia-Pacific was rolled out externally this week, "We Are: Brewton, Alabama." It's a few months later than originally planned, but forces beyond my control delayed the external release. But Episode 1 of the series featuring the incredible Glen Freeman is now live.
Biscardi Creative Donates Equipment to the Next Generation
When the time came to relocate the Biscardi Creative Media, we knew we had to part with some of our gear as we downsized our working space. While we did sell some of the equipment and furniture, BCM Principal Walter Biscardi, Jr made a determined effort to ‘pay it forward’ to the next generation of media professionals.
Talking Entrepreneurship, Cocktails and Cruising
Well, ok, it’s now tape replay, but I spent a wonderful almost 2 hours chatting with Sean and Stefani Mullen of Rampant Design Tools talking video production, entrepreneurship, 4k, 3D, the new Contemporary Living Network, Cruising, Cocktails and much more. It was a lot of fun and I thank Sean and Stef for the invite!
#WallyCam NAB Show 2016. The Casual and Relaxed Tour
It was another fun NAB Show for #WallyCam though this year was decidedly more low key. Fewer videos and most all of them from the Media Motion Ball. It was a much more casual and relaxed time for me this year spending more time actually chatting with folks and less time getting the camera out at every opportunity. So this year you’re getting more of the family reunion, social networking vibe of what it’s like at NAB Show.
Get A Life!: Cooking with Simon Majumdar. #FedWhiteAndBlue
Food Network judge and author, Simon Majumdar is traveling and eating his way across America for his new book, “Fed, White and Blue.” Just like the book, he’s invited Americans to suggest locations to visit and if you’re lucky, he’ll even come prepare a meal for you. I was fortunate enough to host Simon and his lovely wife Sybil during his stop here in the Atlanta area (Buford, GA) and what transpired was a truly fun evening of great food and conversation.