Building on the launch of Workfront at Georgia-Pacific in January, I was fortunate to attend the annual Workfront LEAP Conference in Nashville this past week at the world famous Opryland Hotel. I simply knew Workfront as a job tracking system as it relates to creative production. A central job tracking system to hold all communications, notes, documents and centralized proofing of all work. So I was not prepared for just how extensive Workfront truly is.
The 2017 Academy Awards offered proof of the classic television adage, “Anything can happen on Live TV.” And it did, in absolutely incredible fashion. The wrong envelope was presented to Warren Beatty and Faye Dunaway, and while it’s obvious from the video that Mr. Beatty sensed it was the wrong envelope, the incorrect winner was announced. Confusion and chaos ultimately led to the category winner being corrected and “Moonlight” won Best Picture for 2017.
Well, ok, it’s now tape replay, but I spent a wonderful almost 2 hours chatting with Sean and Stefani Mullen of Rampant Design Tools talking video production, entrepreneurship, 4k, 3D, the new Contemporary Living Network, Cruising, Cocktails and much more. It was a lot of fun and I thank Sean and Stef for the invite!
There’s a trend I’ve seen developing, at least I see it here in Atlanta, whereby video editors will agree to take on a project, but ask the client to pay for the tools. I don’t mean going to work for someone else in their shop, I mean as an independent freelance editor, they will ask the client to pay for the tools because they don’t have a system big enough to do the work. And the clients do it! As in the client purchases the system, the editor edits on it, and when the project is done, the client has a video editing system they’ll never use again. When in the heck did this become acceptable?
On the other end of the phone is a very smart, intelligent marketing leader for a corporation. “I really need a video as soon as possible.”
Me: “What’s the purpose of the video?”
Silence, and then….”Um what do you mean, ‘the purpose?’ It’s a marketing video is that what you mean?”
All videos should have a purpose just like every message a company puts out has a purpose. Read the Rest of the story in my Post on LinkedIn.
We have more communications tools available to us than our forefathers could have ever dreamed of. Within your pocket and on your wrist is more computation power than what sent astronauts to the Moon. Yet despite the ease at which we can communicate with each other at any point on the globe, I find that Common Courtesy has declined, especially in business.