On the other end of the phone is a very smart, intelligent marketing leader for a corporation. “I really need a video as soon as possible.”

Me: “What’s the purpose of the video?”

Silence, and then….”Um what do you mean, ‘the purpose?’ It’s a marketing video is that what you mean?”

All videos should have a purpose just like every message a company puts out has a purpose. Read the Rest of the story in my Post on LinkedIn.