As you look to retain and expand your in-house creative team, you need to understand that people are much more valuable than any technology.
All the technology doesn't matter if you don't have the right people. Once you find them, don't let them go if at all possible.
One of the most confusing and vexing areas for any company starting up an internal creative team is knowing what equipment to purchase. There are thousands of pieces of equipment and hundreds of recommendations on ‘what you need to buy.’ While every situation is different, here’s a basic primer on the types of equipment and how much you might spend to set up a basic two-person internal team.
Branding today is all about storytelling. And there's no better way to tell your story than through video.
With social media, you want to be putting out content every single day. Especially if you're a consumer product. But if you've never built a Creative Team or an Internal Creative Agency and you're thinking about starting one, well where do you begin? You start with Two.
Days like today, I love my career. Scratch that, I LOVE my career. 1:30 this afternoon I was requested to pull together a national, public facing project that will debut in about 6 weeks. Requires filming both in Atlanta and in Tennessee.