One of the most confusing and vexing areas for any company starting up an internal creative team is knowing what equipment to purchase. There are thousands of pieces of equipment and hundreds of recommendations on ‘what you need to buy.’ While every situation is different, here’s a basic primer on the types of equipment and how much you might spend to set up a basic two-person internal team.
Branded Storytelling: Hiring Your First Creative Team
Branding today is all about storytelling. And there's no better way to tell your story than through video.
With social media, you want to be putting out content every single day. Especially if you're a consumer product. But if you've never built a Creative Team or an Internal Creative Agency and you're thinking about starting one, well where do you begin? You start with Two.
New Series of Video, Creative, Branding and Marketing Tutorials and Tips
It’s been a while since my last series of tutorials, tips and tricks but I’m happy to say, I’m getting back in front of the camera to share more knowledge and advice.
eLearning Driver Training Course Completed
It took the better part of a year, but I'm proud to say we've completed a major eLearning project with my colleagues at Interactive Advantage Corporation.
Developed for LazerSpot Yard Management, this multiple part project covers Spot Driver Introductory and Safety Training. Spot Drivers do the 'heavy lifting' at major warehouse sites to ensure truck trailers are moved around the site correctly and safely. Long haul drivers drop off the trailers at the entrance to the site and pick up already loaded trailers at the exit of the site. Spot drivers move the trailers to and from loading docks to the tune of over 100 trailers per day. That's over 100 opportunities a day to make a mistake, damage cargo or worse, hurt someone.
Video Producer course now available from Lynda.com / LinkedIn Learning
I take you on set of "Water Science with Wade" to show you what a Producer does.
What exactly does a video producer do? Understanding the role of the modern video producer will help you recognize if you have the skills and the mindset to take on the job. A good producer not only knows video inside and out, but also can manage time and money effectively, resolve conflict, maintain morale, and plan logistics. Above all else, a video producer has to be flexible and able to make decisions quickly, on the fly.
In this course, I take you on set and show you how production decisions unfold in real time, whether you're scripting, scheduling, directing crew members, or providing feedback to post. Follow along and explore the responsibilities of a producer in all stages, including pre-production (planning), production (running a set), and post-production (editing and delivery). By the end, you'll have a better understanding of skills and techniques it takes to run a smooth and successful video production. Topics include:
- Scripting and storyboarding
- Casting
- Scheduling
- Running a set
- Paying your crew
- Working with post
- Providing constructive feedback
- Mastering
This course is available through Lynda.com and LinkedIn Learning.
Filming a new "Video Producing" Course for Lynda.com
Nope not me, the DP checking the shot.
This past weekend I got to film a new Lynda.com course on Video Producing. This time Rose and the crew came to Atlanta to do the filming. This time the course is all about Video Producing, or what exactly DOES a Producer do in the modern production world?
Editing on DaVinci Resolve 12.5: Day Two
Ok, if I’m being honest about this, Day Two was really a continuation of a very LONG day one. Some updates on the issues from Day One.
The need to Transcode to ProRes. Paul Saccone from Blackmagic Design reached out to me and told me I didn’t need to transcode the 4k H264 to ProRes to get better performance. I can use “Generate Optimized Media” instead.