Going Airborne for new Georgia-Pacific Image Campaign

Drone approaching a GP employee in Brunswick, GA

Last week I traveled to Brunswick, GA to oversee aerial filming for a new Georgia-Pacific image campaign focused on sustainability. There are many steps and actions GP does every day to ensure the land and water in their communities is protected and will be here for future generations. Trying to explain those ways can be complicated and long-winded. So I developed a campaign that involves just one, maybe two shots in a series of 10 - 15 seconds spots. Each spot is a single message, simplifying the storytelling to help encourage audience retention and social sharing.

New Georgia-Pacific Storytelling launches with "We Are: Brewton, Alabama"

My new storytelling initiative for Georgia-Pacific was rolled out externally this week, "We Are: Brewton, Alabama." It's a few months later than originally planned, but forces beyond my control delayed the external release. But Episode 1 of the series featuring the incredible Glen Freeman is now live.

Filming a new "Video Producing" Course for Lynda.com

This past weekend I got to film a new Lynda.com course on Video Producing. This time Rose and the crew came to Atlanta to do the filming. This time the course is all about Video Producing, or what exactly DOES a Producer do in the modern production world?

Telling a New Story for Georgia-Pacific

Glen Freeman at the wheel of his Candy Apple Red Ford hot rod.

When I was brought on as the first Creative Director for Georgia-Pacific, the main thing I was tasked with was bringing a new storytelling focus to GP's external communications and branding. In particular, transforming GP from a big corporate brand to people. With over 33,000 people working in over 200 locations across the United States, there are many stories just waiting to be told.

Never Work with Animals, unless it's a Dog and Pony

There's a classic production adage that says never work with children or animals because they can both be difficult to work with. Well, this week we broke that rule by bringing in a dog, pony and monkey into GP Studios.

Editing on DaVinci Resolve 12.5: Day Three

It’s Day Three of my “real world” editing on DaVinci Resolve 12.5 and this is going to be the longest blog yet as I want to show you guys a lot of the “little things” that are making editing in Resolve a pleasure. I know there are a lot of questions still out there whether this is really a professional editor. For me it’s the small things that separate the applications making life efficient and fun for the the editor. I also had a pleasant surprise today. Alexis Van Hurkman, the man who literally wrote the manual on Resolve, called to point out some of the editing specific features that I might not be aware were there.

Editing on DaVinci Resolve 12.5: Day Two

Ok, if I’m being honest about this, Day Two was really a continuation of a very LONG day one. Some updates on the issues from Day One.

The need to Transcode to ProRes. Paul Saccone from Blackmagic Design reached out to me and told me I didn’t need to transcode the 4k H264 to ProRes to get better performance. I can use “Generate Optimized Media” instead.

Editing on DaVinci Resolve 12.5: Day One

At the recently completed NAB Show in Las Vegas, Blackmagic Design took the wraps off DaVinci Resolve 12.5. It really could be a Resolve 13 but they probably wanted to avoid that unlucky number. I’ve been predicting for over a year now that NAB 2016 would be the year this tool became a full fledged non-linear editing system and sure enough, it’s a solid editing platform.