Last week I traveled to Brunswick, GA to oversee aerial filming for a new Georgia-Pacific image campaign focused on sustainability. There are many steps and actions GP does every day to ensure the land and water in their communities is protected and will be here for future generations. Trying to explain those ways can be complicated and long-winded. So I developed a campaign that involves just one, maybe two shots in a series of 10 - 15 seconds spots. Each spot is a single message, simplifying the storytelling to help encourage audience retention and social sharing.
Working with the Florida based crew 4D Studios, we spent one full day flying and filming in and around the Brunswick GP facility touching on various sustainability practices. Unfortunately our flying was cut short as 35mph winds kicked up right after lunch. They did make one heck of a valiant attempt to get one shot in between gusts. I was afraid the winds were going to take the drone out to the river, but thankfully they got it to return to base. One shot was very reminiscent of Star Wars with the way the machinery looked against the flight of the drone. Not sure if that particular shot will make this campaign, but we'll definitely use it.
Filming first thing in the morning at a local farm allowed me to live out a bucket list moment!
One aspect of sustainability is transforming some byproducts of our operations into agricultural products. We were filming a really nice John Deere Farm Tractor and I happened to mention to the owner of the farm that I've always loved those machines and always dreamed of driving one. Next thing I know he calls the tractor over and I'm going on a 10 minute ride driving the machine around the field. You know, I really do love my job!