We brought the iOgrapher out again today for a great Facebook Live chat with Georgia-Pacific CEO Christian Fischer hosting Major Bob Parker and wife Captain Kathy Parker from The Salvation Army Metro Atlanta's Angel Tree Program.
Taking the Dixie brand to VR by Working Backwards
Filming in the woods of North Georgia
In order to sell a product well, you need to understand the manufacturing process. The entire manufacturing process. GP Studios was tasked with creating an immersive experience to showcase how Dixie products are made to the internal sales teams. Originally it was planned to start with the papermaking process, however I proposed starting at the very beginning, in the forest. That segment introduced a vital message to the sales team, the sustainability of forests is first and foremost in everything Georgia-Pacific does. Sustainability is a buzzword that can be tossed around, but to visually be reminded that this is more than just a word, turned out to be a key takeaway from the presentation.
Sustainable Wood Forestry Messaging with Snake Chaps
“Folks, here’s the snake chaps, be sure to put them on so the rattlers don’t get you.” Now THERE’s a phrase I’ve never heard in my 25+ years of storytelling. And let me tell you, that phrase wakes you up in a hurry. Of course my response was, “I make these look good, don’t I?”
Never Work with Animals, unless it's a Dog and Pony
There's a classic production adage that says never work with children or animals because they can both be difficult to work with. Well, this week we broke that rule by bringing in a dog, pony and monkey into GP Studios.
My "Video Budgeting" course is now available on Lynda.com
I'm proud to announce my first training product from Lynda.com (and LinkedIn Learning) Video Budgeting.
Whether you own a production company or you’re a freelancer, we’re all independent contractors and it’s important to understand and document the full scope of work and fees to be charged for a project. In other words, creating an accurate budget.
Why I use Rampant Design Tools
No, I’m not a paid spokesperson for Rampant Design Tools. I just love their products and when they asked if I would create a video telling folks why I use them, well of course I said yes. Beyond the awesomeness of the products, there the awesomeness of Sean and Stefani Mullen. Real creatives who make wonderful tools for the rest of us.
Sailing and Filming a Cruise with an iPhone and iOgrapher
The view looking forward from our cabin balcony.
While on vacation recently, I was able to combine two of his passions. Video production and cruising. Just before sailing on the Celebrity Cruises “Silhouette,” to the Caribbean, I picked up an iOgrapher which makes a very useful camera platform for the iPhone and iPad. Featuring interchangeable lenses, cold shoe mounts and tripod mounting points the iOgrapher essentially turns the iPhone into a professional camera giving the videographer great camera stability.
The cruise was the perfect testing platform as I'm looking for new ways to work with video, especially in social media. We’re also testing some new ideas for the upcoming Contemporary Living Network and we can see the benefits of creating original content with this setup.
The one thing I didn’t have on this trip was a shotgun microphone. Since the phone is mounted sideways on the iOgrapher, the microphone on the phone is not great for picking up natural sound and spoken word. Before the next vacation, I’ll be adding a shotgun mic.
I also didn’t know about some additional apps for the iPhone that allow for manual Iris and Color Balance controls on the phone. You’ll see the auto-iris kick in quick in quite a bit with all the bright / dark areas. And the color balance does change from time to time. I'll add those apps before the next vacation as well.
All in all, very impressive to see the picture quality and especially the stability of the images. This entire project was filmed with the iPhone 6. Absolutely NO camera stabilization was added to any of these images in the video below.
Also VERY impressed with Celebrity Cruises and their Silhouette. This was our first time on Celebrity and we were so impressed with the ship, the crew and of course, the food that we booked another cruise on the Celebrity Reflection. Celebrity is just top notch, white glove treatment but without the stuffy attitude. Beautiful ship, wonderful people and a great time.
To read more on the iOgrapher: http://www.iographer.com
To read more on Celebrity Cruises: http://www.celebritycruises.com/
To find those light leaks and many other effects: http://rampantdesigntools.com
If you like the music, that's from The License Lab: https://licenselab.com/