We brought the iOgrapher out again today for a great Facebook Live chat with Georgia-Pacific CEO Christian Fischer hosting Major Bob Parker and wife Captain Kathy Parker from The Salvation Army Metro Atlanta's Angel Tree Program.
Taking the Dixie brand to VR by Working Backwards
Filming in the woods of North Georgia
In order to sell a product well, you need to understand the manufacturing process. The entire manufacturing process. GP Studios was tasked with creating an immersive experience to showcase how Dixie products are made to the internal sales teams. Originally it was planned to start with the papermaking process, however I proposed starting at the very beginning, in the forest. That segment introduced a vital message to the sales team, the sustainability of forests is first and foremost in everything Georgia-Pacific does. Sustainability is a buzzword that can be tossed around, but to visually be reminded that this is more than just a word, turned out to be a key takeaway from the presentation.
Sustainable Wood Forestry Messaging with Snake Chaps
“Folks, here’s the snake chaps, be sure to put them on so the rattlers don’t get you.” Now THERE’s a phrase I’ve never heard in my 25+ years of storytelling. And let me tell you, that phrase wakes you up in a hurry. Of course my response was, “I make these look good, don’t I?”
Trint: Transcriptions Redefined
A friend pointed me to Trint transcription services. They claim to have redefined transcriptions by creating a superior software algorithm to quickly and pretty accurately turn around transcriptions from audio and video files. I was very skeptical having tried software like this in the past. Well, after trying them out, I am quite impressed.
I Can Do That! (How am I going to do that?)
I've been working on a new e-Learning proposal for the past few weeks. Didn't know I could do that? Well, I can and can't.
See it's a video centric learning program but just showing videos and scenarios isn't enough. We really need to test the employees at each step along the way to ensure they're getting the material. Years ago I established a relationship with a really good e-Learning partner for these very situations. For this project we're going to work together with them taking point on the educational design and me on the video production. We'll work together on the overall project management and development.
Moral of the story? Work on your network of connections for really good and really honest partners you can bring in so when you get a call that says, "Can you do that?" your answer can be "Absolutely!"
My "Video Budgeting" course is now available on Lynda.com
I'm proud to announce my first training product from Lynda.com (and LinkedIn Learning) Video Budgeting.
Whether you own a production company or you’re a freelancer, we’re all independent contractors and it’s important to understand and document the full scope of work and fees to be charged for a project. In other words, creating an accurate budget.