Rendering of the Atlanta Beltline. ©Beltline.org
And now for something new, rental and moving advice! I’ve done quite a few moves of late so this is the first chapter in a new topic we’ll explore on this blog. Starting with the one area I’ve lived in the longest, Atlanta, Georgia also known as The A-T-L.
Well we finished one of the most difficult projects I have ever produced and we did it from concept to completion in just two weeks.
The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. This was an almost terrifying assignment because not only did we have to honor the legacy and man who was Dr. King, I was going to be wading into difficult territory having people speak openly, on-camera, about race and social inequality in America. This coming only a month after a Super Bowl commercial turned into a PR fiasco when Dr. King's words and image were used to sell a product.
There's a classic production adage that says never work with children or animals because they can both be difficult to work with. Well, this week we broke that rule by bringing in a dog, pony and monkey into GP Studios.
The call came in on Friday. “Our client saw the 4k culinary work you did and would like you to create 5 original videos with a mix of 4k and HD formats. And we need it by next Friday. Can you do it?” It became what we called “The Impossible Project” and we were just insane enough to agree to do it