Building your brand narrative is not a ‘one size fits all’ type of deal. This article can’t tell you exactly what you need to do. What I CAN do is give you food for thought allowing you to find your own path to that brand narrative. “What’s your swim lane?” That’s a great question from Joe Mullings, CEO of The Mullings Group. In other words, what topic or topics can you offer value to your audience? What can you write about or speak on intelligently? What topics and areas are you comfortable engaging in discussion with others? That’s your swim lane. That’s your comfort zone where you can share quality knowledge and have an educated discussion with those who engage with you.
The power of digital media is that it opens up a direct pipeline between you, the brand and… well pretty much the entire world. If you’ve built your destination correctly as described in the previous three chapters and have begun thinking about edutainment as the driving model for your content, now it’s time to think about what does that content actually look like? How does edutainment apply to my brand?
Can you tell me how to get, how to get to… I don’t even have to finish that sentence. Most of you already know how that sentence goes. I’m betting at this moment you’re thinking back to some of your favorite Sesame Street moments.
We're getting on a roll with these the "We Are" campaign having just come back from 3 days of filming in and around Muskogee, Oklahoma. "We Are:" is a 'moving the needle' campaign I designed for Georgia-Pacific. GP has amazing individuals all across this great land and "We Are:" aims to introduce them and the places they live, one small town at a time. Muskogee is the largest town we've visited so far with a population over 39,000 people.
We just completed 3 days of filming in and around Palatka, Florida for the second episode of the Georgia-Pacific 'move the needle' campaign, "We Are:" Palatka is in the heart of Florida right along the St. Johns River. Quick fact, Palatka was the largest town in Florida right through the early 1900's because the river made it the center of commerce in the state.