Music Licensing and You.

My response to the Peloton Interactive lawsuit by the music industry has garnered a lot of interest with some of the responses mirroring what I've seen from creative clients. Basically "I understand going after the big companies, but why would they care about the little guys and small companies? What is that going to hurt?"

It could hurt the music industry dearly.

I'm not a lawyer and it would take pages and pages to explain all of the legalities, but here's a basic primer on what you need to know and understand about music licensing.

Building Your Brand Narrative: Just Start Writing

Building your brand narrative is not a ‘one size fits all’ type of deal. This article can’t tell you exactly what you need to do. What I CAN do is give you food for thought allowing you to find your own path to that brand narrative. “What’s your swim lane?” That’s a great question from Joe Mullings, CEO of The Mullings Group. In other words, what topic or topics can you offer value to your audience? What can you write about or speak on intelligently? What topics and areas are you comfortable engaging in discussion with others? That’s your swim lane. That’s your comfort zone where you can share quality knowledge and have an educated discussion with those who engage with you.

Branded Storytelling: Sell Without Selling

The power of digital media is that it opens up a direct pipeline between you, the brand and… well pretty much the entire world. If you’ve built your destination correctly as described in the previous three chapters and have begun thinking about edutainment as the driving model for your content, now it’s time to think about what does that content actually look like? How does edutainment apply to my brand?

Branded Storytelling: Inform, Educate and Entertain.

Can you tell me how to get, how to get to… I don’t even have to finish that sentence. Most of you already know how that sentence goes. I’m betting at this moment you’re thinking back to some of your favorite Sesame Street moments.

Flying Commercial is so Yesterday....

Well, just a month or so into my career at Georgia-Pacific and I got a very special treat this morning. Flying on the corporate jet. With over 200 operations across the US, it just makes sense that GP would have a couple of jets based in Atlanta.