My response to the Peloton Interactive lawsuit by the music industry has garnered a lot of interest with some of the responses mirroring what I've seen from creative clients. Basically "I understand going after the big companies, but why would they care about the little guys and small companies? What is that going to hurt?"

It could hurt the music industry dearly.

I'm not a lawyer and it would take pages and pages to explain all of the legalities, but here's a basic primer on what you need to know and understand about music licensing.