Even Google's money could not overcome the wrong approach to take on Netflix and Amazon. (read Bloomberg article here)
YouTube is not and never will be 'destination viewing.'
Almost every time someone asks me for advice on getting started with video they always lead with 'what camera should I use?' or 'how do I make my smartphone camera look better.' Not one person has ever asked me how to make their audio sound better and that's honestly the most important aspect of creating good videos.