I began experimenting pretty much immediately after IGTV was launched and it's turning out to be quite a lot of fun, and challenging. As I mentioned in my first post, one of the biggest challenges is the lack of horizontal space for graphics and to showcase elements in the scene.
Norway delivers a Vertical Documentary for Mobile Video
The folks at Norwegian Broadcasting (NRK) have shot their first full documentary specifically for the vertical format. They’re goal was not to make it look good on the mobile phone, it was to make it look the BEST on the mobile phone. I have to be honest and say I’m one of those who yell “Turn the phone sideways!” when I see folks shooting vertical video. But who knows, maybe they’re onto something here. Video tailored specifically to the mobile audience displayed how they like to hold the phone.