To tell an impactful story, work backward from a singular goal. When your audience is done reading or watching your story, what should be the first thing they think or do? When you understand that, we can develop a story, storyline, multiple storylines or an entire campaign around that singular goal.
Steven Moffat (Doctor Who) offers a Free Writing "MasterClass!"
teven Moffat offers a free Masterclass on Writing. Don’t know the name? He’s the Executive Producer and Writer for some very small shows for television. “Doctor Who” and “Sherlock.” It’s offered as a free podcast download from the BBC.