Branded Storytelling: What IS Branded Storytelilng?

A recurring question I receive is "What IS Branded Storytelling?" Is it just a commercial but more cinematic? Does it mean I don't talk about my brand directly?

Branded storytelling is all about making a connection to your potential customer. It's usually a long game, you don't make one video, tell one story and magically you've connected to an entirely new audience. One story might get that initial interest, but a body of stories can form an emotional connection to your brand and your product. Multiple storylines can attract multiple demographics.

Can you create an emotional connection with a rubber tire? With good branded storytelling you can. Watch the video, you'll understand.

I would love to hear your thoughts, drop me a line in the Contact Page and also let me know if there are topics you’d like me to cover in future topics.