One of the most difficult projects I have ever produced and we produced this from concept to completion in just two weeks.
The task was to present a message that ‘it’s ok to have difficult discussions’ on race and social inequality framed around the 50th Anniversary of the assassination of Dr. Martin Luther King Jr. I interviewed over a dozen employees in Atlanta and Memphis and also met with the staff of the National Civil Rights Museum. What followed was a very frank and sometimes raw discussion that shows there are still wounds that need to be healed in America today.
The MLK 50 video garnered over 27,000 views in less than 10 days on Facebook, shattering the most views by any Georgia-Pacific video. The project sparked a new series of internal live streaming conversations on what GP as a company can do to better racial and social inequality in their local communities.
Creative Director, Director, Producer, Writer