The Daily brings viewers behind the scenes to see the operations and meet the team of High Road Craft Brands. Shot very casually, often unscripted and unplanned, these slice of life VLOGs increased High Road’s engagement on LinkedIn over 250% in less than a month.
The Daily was designed where anyone in the company can film using a simple GoPro and microphone rig. The rig has traveled to Ecuador, New York City, New Mexico and Michigan so far and will soon be traveling to Africa. It’s all about capturing the content not about perfect production values.
The Daily is morphing into a weekly but the same unscripted, unplanned style capturing spur of the moment people and things happening in and outside of the office.