There's no better way to meet the people you serve than to get out on the road. Real, face to face social media.
Nicki Schroeder and Walter Biscardi, Jr. spent 6 days traveling all over New Mexico and Michigan to explore the communities and meet our new neighbors as the High Road expands through Walmart.
The project was filmed almost entirely with a GoPro VLOG rig allowing for informal, casual filming that made all the subjects comfortable. We were able to simply turn on the camera and start talking to folks without intimidating them with the ‘big camera’ rigs. Additional footage was shot with the GH4.
We discovered so many great places to eat, so many fun things to do and most of all, met so many wonderfully warm and open people. We're so proud to be part of an expanded community and to share in your joy and celebration of life.
This project has been well received by both Walmart and the consumers.