I’m currently a VP of Marketing & Messaging in South Florida building out an internal creative agency and disrupting digital media. If you think you have something I should hear about, use the Contact page to drop me a line. You can read my Resume below and my LinkedIn Profile is here.
Key Experience Areas: Building Creative Teams and Agencies; Creative Strategy & Implementation; Original Content Development & Execution; Branding; Communications; OTT / MCN Development; Live Experiential Events; Creative Services and Production Studio Management; Video Production; Project Management including Workfront; Operations & Hiring; Change Agent; Facility and Workflow design.
Key Technical Experience: Producer, Director, Writer, Video Editor, Colorist, Animator, Adobe Creative Suite, Adobe Premiere Pro, Adobe Photoshop, Adobe After Effects, DaVinci Resolve, Avid Media Composer, Final Cut Pro, 4k/UHD/HD Workflows, DSLR and Professional Cameras, Lighting, Workfront, Function Point, Showbiz Budgeting, NAS / SAN Design and Implementation, Digital Asset Management, Studio and Facility design.
2018 - : VICE-PRESIDENT OF MARKETING, THE MULLINGS GROUP. #1 Executive Search Firm in the world specializing in medical devices and life sciences industries.
Leading the branding and storytelling evolution of TMG’s brands and driving a new digital media initiative including building out the in-house agency, The Agency@TMG. A nimble, in-house agency built around award winning talent that can deliver quality storytelling to any format, any medium.
Hiring and leading new digital video team including Director of Photography, Camera Operators, Video Editors, Producers and asset management, media deployment teams.
Upgrading and enhancing filming and post production capabilities with new cameras, media servers, video editing and motion graphics workstations. Oversaw build out of current studio and planning out new media production spaces.
Developing and producing original stories and storylines to build and enhance branding for TMG and our clients. These are branded storytelling initiatives and programs for digital media distribution. Short form and long form, produced in full broadcast / digital streaming quality.
Upping creative output to almost 100 individual pieces of video content per month in just 6 months across all digital media platforms.
Installed Function Point Agency Project Management System and introduced new processes to ensure all work is done efficiently and approvals are properly obtained.
Serve as Executive Producer, Producer, Writer and whatever else is required to complete projects on time and within budget.
Strategizing media distribution across all social media platforms including Instagram, Facebook, Twitter and LinkedIn.
Keeping just enough crazy in everything we do so the team works at maximum efficiency and fun.
2017 - 2018: CREATIVE DIRECTOR, GEORGIA-PACIFIC, leading manufacturer of tissue, pulp, paper, packaging, and building products with household name brands such as Brawny, Quilted Northern, and Dixie cups and tableware.
Implemented agency workflow in Corporate Communications and GP Studios. Introduced a campaign workflow to develop cohesive messaging across all deliverables vs. ‘one-offs.’
Identified and helped rolled out Workfront project management system to increase efficiency & eliminate redundancies. Workfront Proofing tool ensured all stakeholders were viewing and approving the proper version of any project.
Strategized and Produced ‘moving the needle’ campaigns to create storylines vs. reactionary storylines to form connections with the consumer. Combined Americana with modern social and digital media techniques to deliver “We Are,” the story of Georgia-Pacific, one small town at a time. Developed “Sustainability in Action” around the simplicity of one or two images in a series of :15 spots.
Strategized recruitment campaigns with HR to elevate the GP brand among the new generation of college graduates and technical students. Helped guide the development and delivery of a VR 360 project to put the graduates in the middle of their potential jobs. Strategized a major military recruitment campaign across all media culminating with an experiential platform at a major sporting event.
Strategized and Produced “MLK 50 Remembrance,” in just two weeks to present GP as a leader in racial & community disparity discussions. Honoring the late Dr. Martin Luther King Jr. on the 50th Anniversary of his assassination, this video shattered all-time views on GP’s Facebook page in just 10 days.
Strategized the re-branding of an internal department. Developed a campaign to engage, entertain and educate the internal audience on the power of unity and cohesion.
Shepherded a major upgrade to GP Studios, the internal creative production agency, through the introduction of a media server and new tools in post-production. Staged a ‘reintroduction’ of GP Studios, one of the largest studios in downtown Atlanta, to the Georgia film and television industry for potential rental.
2001 - 2018: CREATIVE DIRECTOR, EXECUTIVE PRODUCER; BISCARDI CREATIVE MEDIA, a national-award winning creative agency focused on quality storytelling for a global audience.
Designed a creatively efficient production studio encompassing production, post-production, asset management, insert studio and client amenities featuring a 5.1 mixing theater, 5 edit suites, color suite, 98TB NAS, 2PB media library, 50’s game room kitchen and a huge backyard for the dogs.
Strategized the creative, Co-Produced and developed production processes and workflows for feature documentaries and programming resulting in maximum efficiency, creative quality and meeting stringent distribution specifications. Projects included “Good Eats” with Alton Brown (Food Network), “This American Land” (PBS), “Foul Water, Fiery Serpent” (Feature & PBS), “Sesame Street,” PBS, “Explosive Speed” (Bridgestone Golf), “Arson Dogs” (Victoria Stilwell/State Farm), “Assignment Earth” (AJI) and “Science Nation” (NSF).
Strategized and Produced internal / external campaigns focused on exceptional storytelling for an array of global clients including The Carter Center, Cielo Productions, Heraeus Group, Vestergaard, PING, Gwinnett County Public Schools (GA) and more. Roles included Producing, Scripting, Directing, Editing and Color Grading per the project needs.
Strategized and Produced an original science education series to engage elementary school students in the largest school district in Georgia. The series included modern animation and children's movie techniques to engage and entertain the students to foster memory retention. Roles included Writer, Producer, Director, Animator, Colorist.
Developed and produced an original mixed-media animation for a "Sesame Street" Halloween special featuring the voice talents of Debi Derryberry (Jimmy Neutron).
Developed new mobile device storytelling techniques to reduce the cost and time to produce and deliver client stories to the audience.
2016 - 2018: CONTRIBUTING AUTHOR (freelance); LYNDA.COM (LINKEDIN LEARNING), a leading online learning platform.
As a contributing author, I'm developing courses around my 28 years of creative industry experience.
I'm authoring courses around both the creative and business side of the industry. To date I have two courses online both at Lynda.com and here on LinkedIn Learning. Video Budgeting and Video Producing
2014 - 2016: FOUNDER, PRESIDENT; CONTEMPORARY LIVING NETWORK, an OTT Multi-Channel Network bringing actionable lifestyle edutainment to digital streaming.
Contemporary Living Network, Inc. is a 4k multi-channel video network (MCN) focused on positive lifestyle edutainment, with audience engagement and real life integration at its core. CLN will provide inspiration and the resources for the viewer to easily re-create or be inspired to indulge in their own, unique variations of what happens in our shows.
Lead the development of the company pitch and investor funding efforts.
Executive Producer securing commitments from known broadcast and digital on-screen talent.
Securing distribution of original programming through digital syndication.
Development of original culinary and travel content in 4k UHD.
Lead Producer, Director for "Ice Cream Nation," "Fork U," "Parties By Number."
Development of asset management system designed to ingest multiple petabytes of data per year.
1998 - 2001: PARTNER, CREATIVE DIRECTOR; ACME DIGITAL DESIGN, a creative production company creating messaging and live events for clients including Kroger, North American Mission Board and Edwards Fine Foods.
Designed the creative production facility encompassing video editing, sound design, 3D animation, motion graphics, insert studio and media library.
Producer and Project Manager for overseeing many projects through from concept to delivery.
Directly supervised and led teams from 2 to 20+.
Researched and installed fiber channel shared media storage system for entire facility.
- Creative Director & Producer for all original script to screen productions.
- Project Manager from Concept to final Delivery.
- Lead Video Editor and Animator for North American Mission Board children's projects.
- Lead Writer for all original script to screen productions.
- Facility design and engineering for three edit suites, 3D animation and Library.
- Co-Creative Director for Kroger's Live Employee Recognition events at Stone Mountain Park and Six Flags over Georgia.
- Animator for GPTV's “Salsa,” multiple Emmy Award winning series.
- Researched and purchased all equipment including cameras, audio equipment, video editing, sound design and more.
1995 - 1997: STUDIO MANAGER, EXECUTIVE PRODUCER; FOXWOODS RESORT CASINO, one of the largest resort and casinos in the world.
Studio Manager and Producer for one of the world’s largest casinos producing over 300 video projects per year for all aspects of the casino including hospitality, marketing, communications, training and live events.
Project Manager from concept to final delivery overseeing teams from 2 to 30 or more crew members. Completed all projects on time and on budget.
Designed and oversaw construction of a new media production facility encompassing video, audio, animation and graphics design.
Interfaced with internal and external clients to plan and execute media production projects for broadcast, training, internal and external communications, marketing and promotions.
Managed the day to day scheduling of team members and resources ensuring timely completion of all projects on deadline and to broadcast quality standards.
Responsible for hiring both full-time employees and contractor as needed to complete projects.
Supervised, managed and assigned creative teams of up to 100 crew for production projects.
Executive Producer for a 150 part Dealer Training Series for the Gaming Department
Produced original content for three internal resort television channels covering gaming, dining, activities and promotions.
Developed a library asset management system to maintain thousands of hours or original content.
Serviced 15,000+ employees with continual training products for enhanced and efficient casino operations.
Served as Producer, lead Video Editor and Graphic designer for many projects.
Responsible for continual equipment and software research and recommending upgrades to cameras, video editing, sound design, lighting and assorted studio equipment as necessary.
1990 - 1995: VIDEO EDITOR, PRODUCER; CNN, a leader in global news and information.
Video Editor and Producer for a global audience working in an extremely high pressure 24 hour news cycle, particularly during the 1990 Gulf War, the 1992 Presidential Elections and the OJ Simpson Trial.
Editor for "Network Earth" from '93 to '95 and part of a CableAce and National Emmy Award winning team for a documentary on the Mississippi River floods of the early 90's. TBS/CNN
Nominated for “Editing in a Television Series” for the feature story, “La Doctura,” TBS/CNN.
2008 Telly Awards (5) : National recognition for achievements in Video Editing, Producing and Animation ("Good Eats" with Alton Brown)
2007 Peabody Award : National Recognition for my animation contribution to "Good Eats" with Alton Brown
2007 Telly Award "Good Eats" : National Recognition for my Animation work on "Good Eats" with Alton Brown
2007 Telly Award "This American Land" : National Recognition for my contribution of "This American Land" (PBS) as Producer, Editor.
2005 Aurora Award - Best of Show : National recognition for animation work on "Good Eats" with Alton Brown
2005 Aurora Awards : National Recognition for my Producing and Editorial work on a broadcast commercial for The Tennessean publication.
2002 Telly Awards (2) : National Recognition for my contributions to "Love Never Fails," Editor; "Finding Christ in Crises," Editor
2005 Telly Awards (2) : National recognition for my Producing, Editorial and motion graphics work on "Marriage" (NAMB) and "The Tennessean" broadcast commercial
2004 Aurora Awards Best of Show (2) : National Recognition as Best in Show in two categories: "Inner City Evangelism" Editor; "Off Center Dance Theatre" Producer, Director.
2004 Telly Awards (2) : National recognition for my contribution to: "Inner City Evangelism" Editor; "Powder River Basin" Editor.
2003 Telly Award : National Recognition for my contribution to "GMVT" (NAMB): Editor.
2000 SE Regional Emmy Awards : Southeastern Regional recognition as a contributor to "Salsa" (GPB); Animator
1999 SE Regional Emmy Awards (9) : Southeast Regional Recognition for contributing to "Salsa," (GPB), Animator
1996 Telly Awards (2) : National Recognition for my contribution to "An Architectural Interpretation of Foxwoods," Producer; "Tour de Chefs," Producer.
1993 National Emmy Award : National Recognition for my contribution to "Network Earth," (CNN/TBS) Editor, Producer
1994 NY Festivals Best Documentary : National Recognition for my contribution to "Guatemala, Rising from the Ruins," (CNN), Editor
1993 CableACE Award : National recognition as a contributor to "Network Earth" (CNN/TBS), Editor
Co-Founder, Atlanta Cutters. 2011 - 2015. Creative Professionals User Group featuring regularly scheduled networking, educational and social events with industry professionals and companies. Membership grew to almost 1000.
Board of Directors, Pilots-N-Paws. 2011 - 2013. Secretary for one of the largest animal rescue organizations in the United States. Helped organize and coordinate annual Fly A Away events in addition to fundraising activities.
CreativeCOW.net, Contributor Author and Trainer. 1999 - Present. The COW is a gathering place for millions of creatives each month offering the best selection of free training and advice on the web. I have contributed over 26,000 posts and numerous articles, tutorials and product reviews.