Modern branding is most effective when it’s storytelling and it’s real. Using modern film and docu-reality techniques along with VLOGging on the fly styles, you can capture and tell stories in unique ways that go beyond ‘corporate video.’
A casual discussion at a local restaurant engages the viewer to listen to the information vs. a talking head sharing the exact same information. Ride-alongs across the country showcasing a company’s commitment to ‘get in the field’ is much more engaging than telling people where your products are. Behind the scenes, unscripted and unplanned conversations creates a very real opportunity for your clients and customers to get to see the real people and processes behind the product.
Instead of simply selling what you do or make; inform, educate and entertain your audience with quality information presented with modern storytelling techniques. The ROI over the long game is much more extensive than quick grabs and ‘clever’ talking heads.
Aren’t you tired of people talking into cellphones in their cars? Yeah, I am too. Tell a good story, film it well, make it fun and engaging.