Continuing my series on Personal Branding, let's talk video content. As in what should you be talking about? The answer is easier than you think.
Talk about what you know.
Yep, it's that simple.
You have knowledge about the subject matter(s) you know the best. Another way to think about it is what topics do you feel the most comfortable engaging in conversation? That is you can engage with people who ask you questions about that topic and perhaps challenge you on that topic. Making a point or sharing knowledge that you don't fully understand or cannot engage into conversation doesn't do your brand any good, especially on LinkedIn.
Pick the topic(s) you're most comfortable with and just start filming. Remember to keep your professional (LinkedIn) and your personal (everything else) brands separated.
More thoughts in the video. I would love to hear what you think.