The folks at Norwegian Broadcasting (NRK) have shot their first full documentary specifically for the vertical format. They’re goal was not to make it look good on the mobile phone, it was to make it look the BEST on the mobile phone. I have to be honest and say I’m one of those who yell “Turn the phone sideways!” when I see folks shooting vertical video. But who knows, maybe they’re onto something here. Video tailored specifically to the mobile audience displayed how they like to hold the phone.
What is the Purpose of your Video?
On the other end of the phone is a very smart, intelligent marketing leader for a corporation. “I really need a video as soon as possible.”
Me: “What’s the purpose of the video?”
Silence, and then….”Um what do you mean, ‘the purpose?’ It’s a marketing video is that what you mean?”
All videos should have a purpose just like every message a company puts out has a purpose. Read the Rest of the story in my Post on LinkedIn.
5 Days. 4 Principal Locations. 127 Scenes Filmed!
Our 5 days of principal production has been completed on the Gwinnett County Water Science project featuring 3 scripts inspired by Bill Nye Science Guy! After 3 days in our main ‘studio’ location in a high school laboratory, we spent a full day at Lanier Islands Resort utilizing their PineIsle location.
Bill Nye Inspired Project Underway!
For the past 6 months we’ve been working closely with a client on a Water Science project for a local school system with the overall feel and scripting inspired by “Bill Nye, Science Guy.” The scripts were written by BCM Principal, Walter Biscardi, Jr and he’s also serving as the Director for the project. We’re finally in Production after having spent last week loading in and rehearsing.
BCM completes PSA with Victoria Stilwell for Fix Georgia Pets
June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed post-production on two Public Service Announcements for Fix Georgia Pets featuring world-renowned dog trainer Victoria Stilwell. The PSAs remind all of us the importance of spaying and neutering our pets to help cut down on animal overpopulation. This topic is near and dear to our hearts at BCM with our own Molly the Wonder Dog being a rescue.
Mueller Systems launches MobileRDM with help from Biscardi Creative
June 1, 2015; Atlanta, GA; – Biscardi Creative Media (BCM) has completed full production on a new infographic inspired spot to launch the newly revised mobileRDM tool from Atlanta based Mueller Systems. BCM provided full script to screen services on this spot designed to very quickly demonstrate the simplicity and efficiency of mobileRDM.